Series · 5 lessons · 3 August 2026
Building Your Brand as a BA: Getting Known For the Work You Already Do Well
For years I was the one being guided, not the one guiding, and I never once thought of my own path as something worth writing down. I trained as a computer…
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Day 1 · 5 min read
The Brand You Already Have, Whether You Built It or Not
For years I was the one being guided, not the one guiding, and I never once thought of my own path as something worth writing down. I trained as a computer…
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Day 2 · 4 min read
The Three Things Worth Posting About
Ask a hundred business analysts why they don't post, and ninety of them will give you the same answer: they don't know what to say. That is not actually a…
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Day 3 · 4 min read
Your Profile Is a Case File, Not a CV
Rewriting the four sections that actually get read
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Day 4 · 4 min read
Writing About Real Work Without Breaking Trust
The single richest source of content you will ever have is the work sitting in front of you right now. It is also the source most likely to get you in…
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Day 5 · 4 min read
Nobody Goes Viral on the First Post: Why Consistency Beats Confidence
Somewhere around the fifth post, almost everyone quits. The first post gets a handful of likes, mostly from people who already knew you before you hit…